Kim Kardashian Celebrates UPDATE Energy Drink Launch at Los Angeles Pop-Up

Kim Kardashian made an appearance at the UPDATE Focus Lab pop-up in Los Angeles on Saturday night (July 25), marking a celebration of her growing portfolio in the beverage industry.

The 45-year-old reality TV personality and businesswoman stepped out alongside designer Ludovic de Saint Sermin for the immersive event, which was designed to highlight UPDATE's latest nationwide campaign rollout.

Kardashian serves as co-founder of UPDATE, a paraxanthine-powered energy drink. This week, she unveiled the brand's inaugural campaign as the company expands its footprint across approximately 13,000 retail locations throughout the United States in 2026.

Paraxanthine, the primary metabolite of caffeine, is formulated to deliver sustained energy without the jitters, crashes, or overstimulation associated with traditional caffeinated beverages, according to the company.

"For me it comes down to being intentional about what I put into my body and my day. That's actually a big part of why UPDATE resonated with me in the first place. It helps me stay focused, balanced, and present, no matter what my schedule looks like," Kardashian shared.

The temporary activation space on Melrose Avenue offered visitors the opportunity to sample the drink, browse exclusive merchandise, capture photos, and enter giveaways throughout the event.

De Saint Sermin's design was a notable choice for the outing—Kardashian previously wore the designer's pieces at Kate Hudson's New Year's Eve celebration that kicked off 2026.